-
The report suggests we will also see many women going “off-grid” digitally to protect their privacy and mental health.
-
The ease of egg freezing and gene editing embryos and even the possibility of artificial wombs will completely change how and when we build families.
Hyper-personalised healthcare, artificial wombs and a sharp rise in egg freezing are just some of the advancements we can expect to see in the next ten years, that’s according to a groundbreaking new report published by Ultra Violet Agency, a trend forecasting and marketing agency exclusively focused on the future of women’s health.
‘FemTech Futures 2035: The Trends Shaping the Next Decade in Women’s Health’, published today, outlines the technological and medical advancements that will become readily available, and even normal, for women in the U.S. The report is based on the manual analysis of over 500 pieces of content and trends using scenario planning methodology and a series of interviews with scientists, anthropologists and business leaders in the space.
Researchers analysed hundreds of articles and reports to highlight themes and hypotheses about their evolution over the next ten years. Some of the key forecasted trends include:
-
Hyper Human Health: At-home AI diagnostic tools and cycle-synced working environments will promote a proactive approach to health and wellbeing – replacing the reactive model we’ve seen for centuries. The ease of egg freezing and gene editing embryos and even the possibility of artificial wombs will completely change how and when we build families.
-
Social Hacktivism: Decentralised autonomous organisations (DAOs) will allow women to collectively purchase housing, land and businesses to help support and lift each other out of oppressive situations. We’ll also see many women going “off-grid” digitally to protect their privacy and mental health.
-
Techno-Naturalism: A shift from Western paradigms concerning our food and environment and towards methods combining Indigenous wisdom and environmental symbiosis with innovative and carbon-efficient technologies like aeroponic farms, lab-grown proteins, and gene-edited crops.
-
EthAIcal Consumption: As AI becomes embedded into products and services, consumers will demand robust ethical frameworks, transparent data policies, and sustainable, localised production methods from brands.
As part of the report, Anna Butterworth, femtech expert and founder of Ultra Violet Agency, interviewed several experts in women’s health and technology including Geoff Hinton, the ‘godfather of AI’, Alyssa Dweck, Chief Medical Officer at Bonafide Health, Laura Miniquini, Founder of women’s research platform AthenaDAO and Nick Sarafa, CEO of Modern Mantra.
Anna Butterworth, founder of Ultra Violet Agency and author of the report said:
“The speed at which technology is advancing women’s health gives us a unique opportunity to build a future that works for women and, in doing so, supports society and the planet. While the findings of our latest report illustrate just how different our lives will look in ten years, how quickly we get there depends on the level of funding and support for the projects, research and businesses focused on women’s health.
“The current system won’t provide the transformative opportunities we need to close the gender gaps that exist in health. To catalyse this change we need to hold our leaders, businesses, and corporations accountable, compelling them to design products, services, and infrastructure that prioritise environmental sustainability, community welfare, work-life balance, and overall wellbeing.”
Doctor Lyndsey Harper MD, FACOG, IF, is a women’s health advocate and the CEO and Founder of Rosy, a sexual health app for women. She was one of the experts interviewed for the report and reflected on the report:
“The report provides an emotive and fascinating look at how transformative technologies like AI, nutrigenetics, and biotech innovations will dramatically reshape women’s healthcare and life paths over the next ten years. The trends outlined are reflective of the incredible advancements we’re seeing across medicine and FemTech that have emerged despite the massive gaps that persist in funding for women-focused businesses and the funding of research into women’s health.”
The report also includes detailed future day-in-the-life personas illustrating how these trends could reshape two women’s experiences by 2035. To read the full report and learn more about Ultra Violet’s vision for women’s radical future empowered by technology, visit www.ultraviolet.agency
Methodology
Ultra Violet’s FemTech Futures 2035 report was written by Anna Butterworth, Founder of Ultra Violet, with support of independent researchers and trend experts. The report is based on the manual analysis of over 500 pieces of content and trends using scenario planning methodology and a series of interviews with scientists, anthropologists and business leaders in the space.
They employ a comprehensive methodology that synthesises data-driven research, intuition, and imagination to anticipate and innovate for the consumers of tomorrow. By partnering with trusted data sources across various sectors, they analyse current global trends to detect weak signals and emerging patterns that indicate the beginnings of new trends or reveal gaps between consumer desires and market offerings. This rigorous trend analysis underpins their scenario planning approach, which maps the long-term impacts of today’s trends and explores multiple potential future scenarios.
Ultra Violet Agency closely tracks innovators, early adopters, the early majority, the late majority, and laggards to effectively navigate and leverage the evolving market landscape, building a clearer picture of the future and staying ahead of the curve in rapidly changing markets.
About Ultra Violet Agency
Ultra Violet is the only trend forecasting agency focused on women’s health and femtech. Launched in 2017 by Anna Butterworth, Ultra Violet has delivered strategic direction and marketing campaigns for leading FemTech and women’s health brands globally including Wuka, Thinx, Mooncup, Womanizer and Lovehoney. As the only futurist in the industry, Ultra Violet Agency is uniquely placed to support brands and innovators to understand the future female consumer and how to prepare for the category changes. Download all the FemTech Futures existing reports here.
About Anna Butterworth
Anna Butterworth is the Founder and CEO of Ultra Violet, the only forecaster for the femtech and women’s health industry. She has advised leading femtech brands (Wuka, Thinx, Mooncup, Womanizer, Lovehoney) on strategy and marketing. She has delivered keynotes and joined panels at events including London Tech Week, Sifted Summit, D3CODING The Future of Women, the Women’s Health Innovation Series, New York Tech Week and Women’s Forum Singapore. As a thought leader, Anna has contributed to articles in publications including Sifted, CityAM, BeautyMatter and Women of Wearables, who cited her as the “Trailblazing Leader in FemTech”.
About Dr. Lyndsey Harper
Dr. Lyndsey Harper is an enthusiastic and passionate women’s health advocate, a certified OB/Gyn, Associate Professor of OB/Gyn for Texas A&M COM, a Fellow of The American Congress of Obstetricians and Gynecologists, and a Fellow of the International Society for the Study of Women’s Sexual Health. Dr. Harper is the founder and CEO of Rosy, an award-winning women’s health technology company that connects women who have sexual health concerns with hope, community, and research-backed solutions. She has been named Forbes Top 53 Women Disrupting Healthcare, People Newspapers’ 20 Under 40, a Top Innovator in North Texas for 2020 and a DBJ Top Woman in Tech.
